We talked over the initial brainstorming of ideas our group has been discussing so far, which have all been based around Kirti's research project involving a story with a message delivered in both a 'gain-framed' and a 'loss-framed' mode.
Some notes from the meeting:
- What audience is the film aimed at?
- Careful not to make the film patronizing if wishing to get a message across, like a public information film
- If going for an environmental theme/message, go to a local organization, eg, green peace, get feedback from the organization, what do the public already know/not know about.
One example Sharon showed us of a short animated film which has a strong message in it, but it is more abstract. 'Badgered', by Sharon Colman, looks at themes of war and nature. The message is clear, but abstract, you might not know the characters very well, but it is suggesting something to the audience:
We also discussed that every element in a film can be manipulated to put across a message, such as colour, composition, sound etc. It is how people respond to different design methods.
If we were to go with the split screen idea, for the research, put across the same message on both sides, but just change one element, eg, colour, to make the experiment more controlled by just changing one variable.
The audience would automatically sense which is right and wrong. Therefore making it more abstract and controlled will benefit the project.
I raised the concern over finishing the film for May/June, earlier to allow time for testing the film on an audience for research. Instead of doing this, Sharon suggested what Kirti could use for testing on an audience for the research project - the animatic. The animatic could explore both versions of the story/film, then we would use the one that received the strongest response for the final film, due for completion in August. If we didn't use an animatic, we could film a live action version which could be used as live action reference for the animation. One of the key challenges/issues here would be that an animatic is not always very clear to fresh eyes, as the audience would be viewing what is essentially a very rough draft of the final film.
The next step for our group is to sit down and lay all of our cards on the table, discussing exactly what we want to get out of this project, this will hopefully make developing an idea for our film easier.
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